Distinctive Identity
Lenoir-Rhyne is positioned well to become a focused, recognized leader in higher education in North Carolina and in our region.
Objectives
We must create a compelling and research-informed value proposition that distinguishes Lenoir-Rhyne University and excites our university stakeholders.
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Focused & Recognized Leader
Data-Driven Success
Identify and enhance outcome data, ensuring we are showcasing our successes and focusing on our goal to increase rankings and market awareness.
Year 1 Highlight
- Drafted final recommendation, will share with appropriate offices and the community this spring
Celebrate Accomplishments
Find meaningful ways to celebrate success throughout the University.
Year 1 Highlight
- Conducted a university audit, reviewed best practices and recommendations will be made to campus
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Increase Donor Engagement
Alumni Participation
Implement an alumni engagement strategy to increase alumni giving, event attendance and overall interactions with LR.
Year 1 Highlight
- Conducted a review of the past work plan and a new plan with a goal of increasing our participation to 20% by 2024 has been implemented within the Office of Alumni Engagement
Market LR Events
Implement a creative marketing strategy to improve attendance and enhance revenue for cultural events.
Year 1 Highlight
- The team is working alongside Cultural Event Series to establish a plan that will effectively market our new series to the public
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Campus & Community Engagement
Integrate Data Systems
Review all software utilized by the institution and ensure that all systems are being optimized.
Year 1 Highlights
- Completed an analysis to determine what could be a part of the university’s enterprise core
- The core consists of three identifiable hubs: supporting students, finances and alumni/giving
- Examination of the relationship between these hubs and where better integration would be of significant value is being done and recommendations will be submitted to the IT Governance Committee
Redesign & Relaunch the Portal
Improve campus communication by upgrading the portal.
Year 1 Highlight
- A request for proposal (RFP) has been sent to potential vendors with the goal of having a new portal launched in May 2021. Regular updates provided on the web redesign project blog.
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Research-Informed Brand Strategy
Consistent Web Presence
Revamp the external website to improve user experience and effectively brand LR.
Year 1 Highlights
- Sent a request for proposal (RFP) to potential vendors. Selected a vendor for the project with the aim of having a new website launched in mid-October 2021. Regular updates provided on the web redesign project blog.
Brand Confirmation
Year 1 Highlights
- Presentation was given to campus this past fall, and the Marketing and Communications team is working with all departments to better understand how this can be used in their daily operations
Connect with External Media
Year 2 Highlights
When you join LR, you join a family.